Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy

Written by Francis Dumais - May 29 2018

+ + +

Digital Sponsorship Activation
Digital Sponsorship Activation

Samantha Phelan Interview By: Joey Franco We sat down with Samantha at the 2017 Relevent Conference to discuss cont...

Project Pabst: A Brilliant Activation
Project Pabst: A Brilliant Activation

While some will argue that this is not so much sponsorship as event marketing, we say Project Pabst is its own proper...

Sponsorship Risk Management
Sponsorship Risk Management

While we don’t want to overstate this issue, it is a sad realization that both event promoters and brands need to tak...