Thoughts on sponsorship in 2021

Written by Francis Dumais - January 26 2021

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Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.
Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.

  The health crisis has directly impacted the entertainment sector, with sponsorship expenditure down an estimated 30...

Court or catwalk? The lines between fashion, music, and sports are blurring
Court or catwalk? The lines between fashion, music, and sports are blurring

The NBA loosened on-court sneaker colour restrictions, a move designed to encourage individual expression. This lead ...

Four examples of cause partnerships
Four examples of cause partnerships

Athlete activism now focus more than ever on racial injustice, brought forward by the tragic death of George Floyd, a...