Sponsorship Blog

The 90s Called and They Want Their Sponsorship Strategy Back

Written by Francis Dumais - April 06 2017

How Fans Respond to Sponsors Cutting Ties with a Property

Written by Elevent Team - August 17 2015

Fan resistance to naming rights

Written by Catherine Plourde - August 17 2015

What Affects Sponsorship Recall?

Written by François Carrillat - July 01 2015

The Implications of Changing Sponsors

Written by Elevent Team - July 01 2015

How to React After a Celebrity Endorsement Scandal

Written by Elevent Team - February 21 2015

Achieving Marketing Objectives Through Social Sponsorships

Written by Francis Dumais - February 14 2015

Opening the Black Box: How is Sponsorship Value Measured?

Written by Francis Dumais - February 01 2014

Assessing the Financial Impact of Sponsorship Investment

Written by Elevent Team - December 10 2013

Sport Sponsorship as a Tool of Marketing Communication–A Case Study of Two Real Estate Companies

Written by Elevent Team - December 10 2013