Sponsorship trends in music - Part 2

Written by Francis Dumais - November 02 2020

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Three things to consider before investing in esports
Three things to consider before investing in esports

  Gaming is a massive market, valued at between $100 and $150 billion worldwide. As the audience for streaming games...

Traditional Sports: the quest to attract millennials
Traditional Sports: the quest to attract millennials

By a landslide, sports is the largest sponsorship spending category. It's a safe haven for live content in an increas...

Sponsorship trends in music - Part 1
Sponsorship trends in music - Part 1

  Brands have long understood the power of music to create emotional connections. As such, music is second only to sp...