Relevent 2016 Conference Review

Written by Elevent Team - October 27 2016

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5 steps to making sponsorship more impactful
5 steps to making sponsorship more impactful

By Matthew Leopold, Director of the European Sponsorship Association. Sponsorship partnerships can be a brilliant ma...

Sponsorship measurement: Why the industry is still talking, but not doing much, about it.
Sponsorship measurement: Why the industry is still talking, but not doing much, about it.

Allow me to start with a rant.  In the almost 10 years I have been in the industry, I have attended dozens of talks, ...

Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy
Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy

As a passionate runner, I had to check out the Under Armour (UA) activation at SXSW2018. But before jumping into that...