Brand partnerships as agents of change

Written by Francis Dumais - December 06 2021

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Canadian NHL teams’ fanbases
Canadian NHL teams’ fanbases

How local is the fanbase of a Canadian NHL team? Well, that depends on the team. While some have a widespread fanbase...

The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...

Doing well by doing good; the perfect balance of cause sponsorship
Doing well by doing good; the perfect balance of cause sponsorship

By Mathilde Coutu   Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...