5 steps to making sponsorship more impactful

Written by Elevent Team - September 19 2018

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Canadian NHL teams’ fanbases
Canadian NHL teams’ fanbases

How local is the fanbase of a Canadian NHL team? Well, that depends on the team. While some have a widespread fanbase...

Brand partnerships as agents of change
Brand partnerships as agents of change

Being more than a company How to become an agent of change By Alexandrine Lapointe According to a recent study on cau...

The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...