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Written by Francis Dumais - June 21 2021
Elevent has been publishing its sponsorship blog since 2013. Even though time has passed and the landscape has changed, it continues to be highly relevant today. With summer upon us, we thought this would be the perfect time for you to catch up on some reading. Here are five of our more popular blog posts from the past year. (Re)discover our most popular blog posts. We hope you find them useful!
A powerful tool
Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...
By Mathilde Coutu
Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...
In the first part of our series on the history of sponsorship, we learned that modern sponsorship was born as a form ...