The sponsorship agency
Strategy • Research • Online tools
Recent publications
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Elevent Team
Campus-wide sponsorship – or the sophistication of centuries-old properties
Traditionally, college sponsorship was the domain of college athletic programs – what we call in our industry the university’s “front door” – but, over the past years, this model has been shifting to now encompass the whole academic ecosystem. This new trend is often referred to as campus-wide sponsorship.
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Elevent Team
5 steps to making sponsorship more impactful
Sponsorship partnerships can be a brilliant marketing tool. Nothing else in the marketer’s toolbox can generate such a positive emotional response from customers. It really can be the magic dust that transforms the way customers think and engage with your brand.
Discover the five key steps that, if followed, would make sponsorship partnerships significantly more impactful.
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Francis Dumais
Sponsorship measurement: Why the industry is still talking, but not doing much, about it.
Why, more than 20 years after sponsorship became mainstream, are we still talking about “the measurement challenge”?
Three reasons why companies do not measure sponsorship performance